About
Richard Akande
I started in 2020 with one client and a borrowed laptop. Six years later I am Top Rated on Upwork with 100% Job Success, a 5.0 rating and clients in more than 15 countries.
Why it works
I am not a writer who learned marketing. I am an operator who can write.
That difference is the whole business. A writer hands you words and hopes they work. I build the system those words live in, and then I run it.
My first client gave me guides of up to 10,000 words to write, month after month, for more than two years. That work made me Top Rated on Upwork early, and it taught me research before it taught me anything else.
Since then I have written for a public company CFO, a business coach with more than 100,000 followers, an AI company selling into banks, and agencies who hire me to write for their own clients and build the systems they run in-house.
My training is in medicine, which is where the method comes from. In medicine you take a full history before you touch anyone. Most marketing skips that step and starts prescribing on day one.
I work on GMT+1. My day overlaps with the UK and Europe, and with US mornings. Every client I have worked with has been in another country, so distance has never been a problem.
How I work
Four steps, in this order, every time.
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History
Before I write anything, I read everything: your calls, your transcripts, your old posts, your CRM and the strategy your other advisors already gave you. Most of what a business needs is already inside it, unsaid.
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Diagnosis
Then I show you where the system stalls, and I cite your own sources back to you, so what you get is your own business read properly instead of my opinion competing with your advisors.
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Treatment
I build the thing that closes the gap and I run it: the pages, emails, workflows, scripts and content. You get them built, tested and live, instead of a plan to carry out yourself.
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Follow-up
Then I read the numbers honestly every week. What worked gets more, and what did not gets cut, including my own ideas.
“You took the time to know more about me, the current news and trends in my country and my style.”
Photographs by Buklous.
Start here
Tell me what you are selling and who it is for. I will tell you what I would build first.
Message me on WhatsApp, and send a voice note if that is easier. I usually reply within a few hours, and I work on GMT+1.
+234 906 119 6816 · richard@richardakande.com
Prefer to keep it on Upwork? Invite me there.