I build the system that brings you clients: the offer, the copy, the pages, the funnel, the emails, the content, the ads and the automations behind them. Then I run it every week, so you keep doing the work only you can do.
Trusted by the former EVP and CFO of NFI Group, Encore AI and a business coach with 100K+ followers. Top Rated on Upwork, with clients in 15+ countries.
27paid seats sold through a funnel I built in half a day
on Upwork
Top Rated
Job Success
100%
client rating
5.0
countries
15+
Trusted by
Former EVP and CFO, NFI GroupEncore AI (formerly Insait)Mehar LabanaFire Fuel SEOFounderJar
I’m the same person behind a launch on a deadline, a 42-page website, a CFO’s articles and a coach’s scripts.
The whole system
An Australian running coach
27 paid seats from one launch
I ran his marketing on a retainer. I built the workshop funnel in half a day and ran the launch campaign, and around it I ran the whole system: a content operating system, a weekly plan, nurture and reactivation workflows, video sales scripts, ad angles, a client case study and a ranked hit list of warm leads with the message for each one already written.
“Great result on getting some sales and there has been some positive feedback as well.”
Pipasu Soni was Executive Vice President and CFO of NFI Group, a bus manufacturer listed on the Toronto Stock Exchange. He had the stories and the numbers. My job was to keep every bit of his expertise and make it read like a person talking. The articles brought him private messages and requests for more. He raised my rate, then trusted me with a bigger piece of writing away from LinkedIn and added a bonus to it.
Short-form video
Mehar Labana
The first batch turned into a partnership
Reel scripts in the voice of a business coach with more than 100,000 followers. Each one opens with a story her audience already knows, turns it into one business lesson, and ends with one clear ask.
Website copy and investor materials
Encore AI (formerly Insait)
An AI company selling into banks
I rewrote their website copy and wrote investor and client materials while the company was still called Insait. It has since become Encore AI and raised a $30M Series A in July 2026.
Most of what your marketing needs is already inside your business. It just never gets out.
Right now
Your best thinking stays in voice notes and call recordings.
Your list hears from you when you remember.
The funnel gets built the week of the launch, if at all.
Warm leads go cold in a spreadsheet nobody opens.
You write the post at 11pm, or you skip it.
You can’t tell which of it made money.
Once I am in
One strong piece of content a week, with everything else cut from it.
Emails that go out whether or not your week went to plan.
The path from interested to paid, built and tested before anyone sees it.
Your warm leads ranked by how close they are to buying, with the follow-up already written.
Your voice on the page without you writing a word.
Numbers read honestly every week, so the next move is obvious.
What I do
I build and run the whole system.
Most freelancers hand you words and leave you to work out where they go. I build the parts, connect them, and keep them running. You can take the whole system or one piece of it.
01
Offer and positioning
I pin down what you sell, who it is for, and why it beats what they are doing instead. Everything downstream breaks if this is vague, so it goes first.
02
The content engine
You get one main piece a week, in whatever form suits you and your buyers: video, article, podcast or newsletter. Everything else is cut from it, so there is one production line instead of five. It keeps running even in a week that falls apart.
03
Funnels and pages
I build the pages that carry the offer, from the home page to the checkout: registration, payment, thank you and confirmation, in every currency you sell in, tested end to end before a single person sees them.
04
Email and automation
I write the launch, nurture and reactivation emails, and build the workflows in your CRM, whether that is GoHighLevel, HubSpot or another tool, to sort new leads into hot, warm and cold and hand you the hot ones the moment they reply.
05
Sales assets
I write sales pages and video scripts, ad angles built as five separate tests instead of five rewrites of one line, client case studies, and warm-lead lists ranked by how close each person is to buying, with the follow-up already written.
06
Your LinkedIn, run for you
I plan your profile, posts, articles and newsletter as one thing and handle them end to end. You approve and I publish. Posts on their own are the smallest part of it.
I work in the tools you already use.
Most clients arrive with their own stack, so I build inside it instead of asking you to switch.
Most clients start with one piece, and most Upwork jobs ask for one role. Here is what each one looks like when I do it.
Copywriter
I write whole websites, sales pages, landing pages, emails, ads and video scripts, and I write them after reading your calls and your customers’ own words instead of from a brief alone.
Content writer
I write the articles, newsletters and case studies people finish reading, and I set up the weekly routine that keeps them coming out.
SEO writer
I write long-form built to rank on Google and to be quoted by AI search, researched properly and written for the reader first.
LinkedIn writer
I handle your profile, posts, articles and newsletter as one plan. You approve each piece, and I publish it.
Funnel and automation build
I build your pages, checkout, confirmations and the workflows behind them in GoHighLevel, HubSpot, Kajabi or whatever you already use, and I test all of it before anyone sees it.
In their words
What clients say while the work is happening.
“
This was a massive lift on your part. Thank you!
“
You nailed it, Richard… Your writing is matching my brand voice and tone… I’d like to formalize our partnership!
“
These are great, Richard, both your creative design and writing, as well as your advice.
I run your marketing the way medicine taught me to handle a case.
Most marketers prescribe before they examine. Medicine trained me to do the opposite, and the clinical method turned out to be the best marketing process I have ever used. I follow four steps, in this order, every time.
Before I write anything, I read everything: your calls, your transcripts, your old posts, your CRM and the strategy your other advisors already gave you. Most of what a business needs is already inside it, unsaid.
Diagnosis
Then I show you where the system stalls, and I cite your own sources back to you, so what you get is your own business read properly instead of my opinion competing with your advisors.
Treatment
I build the thing that closes the gap and I run it: the pages, emails, workflows, scripts and content. You get them built, tested and live, instead of a plan to carry out yourself.
Follow-up
Then I read the numbers honestly every week. What worked gets more, and what did not gets cut, including my own ideas.
Who you would be working with
I started in 2020 with one client and a borrowed laptop.
Six years later I am Top Rated on Upwork with 100% Job Success, a 5.0 rating and clients in more than 15 countries.
My training in medicine gave me the thing that makes this work: take a proper history before you diagnose anything.
