What I do
I build and run the whole system.
Most freelancers hand you words and leave you to work out where they go. I build the parts, connect them, and keep them running. You can take the whole system or one piece of it.
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01
Offer and positioning
I pin down what you sell, who it is for, and why it beats what they are doing instead. Everything downstream breaks if this is vague, so it goes first.
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02
The content engine
You get one main piece a week, in whatever form suits you and your buyers: video, article, podcast or newsletter. Everything else is cut from it, so there is one production line instead of five. It keeps running even in a week that falls apart.
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03
Funnels and pages
I build the pages that carry the offer, from the home page to the checkout: registration, payment, thank you and confirmation, in every currency you sell in, tested end to end before a single person sees them.
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04
Email and automation
I write the launch, nurture and reactivation emails, and build the workflows in your CRM, whether that is GoHighLevel, HubSpot or another tool, to sort new leads into hot, warm and cold and hand you the hot ones the moment they reply.
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05
Sales assets
I write sales pages and video scripts, ad angles built as five separate tests instead of five rewrites of one line, client case studies, and warm-lead lists ranked by how close each person is to buying, with the follow-up already written.
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06
Your LinkedIn, run for you
I plan your profile, posts, articles and newsletter as one thing and handle them end to end. You approve and I publish. Posts on their own are the smallest part of it.
I work in the tools you already use.
Most clients arrive with their own stack, so I build inside it instead of asking you to switch.
CRM and automation
- GoHighLevel
- HubSpot
- Zapier
- Make
Email and newsletters
- Mailchimp
- Kit
- ActiveCampaign
- Substack
Pages and funnels
- WordPress
- Kajabi
- ClickFunnels
- Squarespace
Social and ads
- Meta Ads Manager
- Buffer
Content and AI
- Canva
- Descript
- ChatGPT
- Claude
Booking and payments
- Calendly
- Stripe
- Zoom
One piece at a time
Hiring for one role? That works too.
Most clients start with one piece, and most Upwork jobs ask for one role. Here is what each one looks like when I do it.
Copywriter
I write whole websites, sales pages, landing pages, emails, ads and video scripts, and I write them after reading your calls and your customers’ own words instead of from a brief alone.
Content writer
I write the articles, newsletters and case studies people finish reading, and I set up the weekly routine that keeps them coming out.
SEO writer
I write long-form built to rank on Google and to be quoted by AI search, researched properly and written for the reader first.
LinkedIn writer
I handle your profile, posts, articles and newsletter as one plan. You approve each piece, and I publish it.
Funnel and automation build
I build your pages, checkout, confirmations and the workflows behind them in GoHighLevel, HubSpot, Kajabi or whatever you already use, and I test all of it before anyone sees it.
Who I do this for
Different businesses, same missing piece.
The system is the same shape every time. What changes is the offer at the front of it and the language on top.
Founders shipping AI products
You can explain the product to an engineer in a sentence. The page has to explain it to a buyer who has never heard of your category, and that is a different job.
Coaches and consultants
The expertise and the results are both proven. What is missing is the thing that turns a stranger into a booked call while you are busy working with someone else.
Agencies
You need someone who writes for your clients in their voice, and who can build the systems your team runs in-house without being managed through every step.
Executives and experts
Your name already carries weight in the room. The writing under it should carry the same weight, and sound like you on your best day.
How engagements run
Two ways to use me.
One build
I build one thing, such as a launch, a funnel, an email sequence or a set of pages, for a fixed price agreed before I start, and hand it over live and tested.
This suits you when you know exactly what is missing and want it built properly once.
The monthly seat
I am your marketing department. The system runs weekly, and you get a plan every Monday and the numbers every Friday.
This suits you when the problem is bigger than one missing piece and nobody is holding the whole thing.
Questions
Before you message me.
Do you use AI?
Here is exactly where AI fits. Everyone has the same tools now. What separates the work is the material that goes in and the person checking what comes out. AI does my research synthesis, my transcript work, my first-pass structure and the repetitive production. It never writes the thesis, it never writes the final words, and nothing reaches you carrying a claim I have not checked against the source. I also build AI systems for clients. I built Fire Fuel SEO their first custom AI prompt system, and they use it to produce content.
Can I see the actual work?
Yes. The samples page has the deliverables themselves: the diagnosis document I write before building anything, the operating system, a warm-lead hit list, ad angles, story angles from a media kit, the home page from a 42-page website, and writing for seven clients in their own voices.
Do you only work with AI companies and coaches?
They are who I am built for, because their problem is the same: the expertise is proven and the system around it is missing. Agencies hire me too, to write for their own clients and to build the systems they run in-house.
What does it cost?
I charge a fixed price per project, or a monthly retainer when I am running the whole system. We agree the number before any work starts, and it does not move without a conversation.
How fast can you start?
I can usually start within a week. The first days go into reading everything you already have, so the first thing I build is the right one.
What do you need from me?
I need access to your calls, your recordings, your old content and your numbers, and an hour or two of your time each week, most of it spent talking while I record. If you have to write anything, I have done my job badly.
What time zone are you in?
I work on GMT+1. My working day overlaps with the UK and Europe, and with US mornings. Every client I have worked with has been in another country.
Start here
Tell me what you are selling and who it is for. I will tell you what I would build first.
Message me on WhatsApp, and send a voice note if that is easier. I usually reply within a few hours, and I work on GMT+1.
+234 906 119 6816 · richard@richardakande.com
Prefer to keep it on Upwork? Invite me there.